Lester Beall

I like his work because of the simple use of colour and the way he uses something simple such as an arrow and lines to help get the message across, as well as this I like the clear use of typography, as it is clear, simple and very effective on the page. Also, I like the way he makes the most important things bigger and stand out on the page so its easy to see what the message is in the piece. Such as in "light" the light bulb is bigger then anything else on the page because it is more important then the house or the text. This shows clearly that the piece is about saving energy.