As this is an advertising poster it has to be aspirational and to do this I found a dramatic image for the background that I could put the image I'd take of the car onto. By then making a mono print of the image created I layered it on top to add texture but keeping the drama it creates. To follow the texture given by the mono print I spray painted the text and blended it in so it all linked together but using different techniques. Also, I rendered the car in shades of red to make it stand out, so even though there it all this texture, text and dramatic backdrop the main focus is still the car and it is the first thing your eye is drawn to, hopefully making the car something desirable.
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