ITAP Week 5 Visual Communication

The tone of voice in this image advertising the visual communication student’s art exhibition called Lost and Found. I think this is a good example of where the correct tone of voice has been used because they have used a luggage label to print onto which symbolizes lost luggage and then the text they have used a clear font which is easy to read and left the O out of lost and included it in found but by using two colours for both words suggests the O was lost from lost and then found in found. This makes the way they have used typography in the advertisement correctly giving it the right tone of voice so the people it is aimed at know what it is about. 

This is another example of where the tone of voice of the advert has been done correctly. I think this because the slogan “elevate your business” has been put next to an elevator and then the colours that have been used for the type are tones from the photo such as the slogan colour is from the arrow pointing up above the elevator. Also, the type of font that has been used is simple and business like for its target audience. 

This is an example of good use of visual hierarchy. I think this because the red and blue contrast each other well making the text saying what it is and where it is stand out first and then the details afterwards. It has worked well like this because most people have a quick glance at an advert and in that short time you have to catch their attention with something. When I first looked at this I saw student takeover, which stands out more been white text on the blue background, I’m a student so I’d carry on looking and see Highcross Leicester then the information on the red background. This works well because the visual hierarchy is in the correct order with your eye been attracted to the most important part first and so on.

This is a poster I have in my room and I thought it showed a good visual hierarchy because simply the background of the image is blurred and the person in the foreground isn’t making him stand out because he is the main focus of the poster.